The Marvel Cinematic Universe (MCU) is an American media franchise and also shared universe fixated superhero movies and also various other collection starring different titular superheroes individually generated by Marvel Studios and also based on characters that show up in American comic publications published by Marvel Comic books. The common cosmos, much like the initial Marvel Universe in comic books, was established by going across over typical story elements, setups, actors, and personalities. Throughout the films and also associated media (such as Disney+ miniseries), numerous groups as well as organizations have actually been developed, each with various aims and also objectives.
Square Enix, Eidos-Montréal, Adidas and Marvel today give a first look at the upcoming Marvel's Guardians of the Galaxy Shoe Collection. The collection, which is to come to the market 2022, includes six unique sneakers inspired by the various looks and personalities of the Guardians, such as James Liu, Senior Designer, Footwear, Exclusive Adidas, explains:
Star Lord — Forum Hi 84 and Forum Mid Star Lord has a charm of the old school and is an expert for galactic struggles and fighting techniques; Likewise, the Forum Mid has an indisputable retro appeal and is a worthy challenger in its own field. Zamora — EX 2K Boost 2.0 Zamora is known in the whole universe as a warrior with unmatched strength, speed and skill — and also for their relationship with the MCU adversary Thanos. The EX 2K Boost, the latest silhouette, which carries the iconic EX lettering, is slim and sharp as Cameras sound and has color and material bonds from her armor and its appearance.
Draw — Ofelia Draw is wild and stubborn, with superhuman powers and an impressive physique of a mutant. The Ofelia is built like a classic sneaker, but has reinforced properties such as a maximum midsole and shaped panels and lines that are visually reminiscent of draw 'brutal form. Groot — NAD R1 To capture the essence of the vegetable superconductor Groot, we started with the robust trial version of the modern classic NAD R1. Unique on this model is the followed outsole, which ensures natural ground liability, and the mud protection at the bottom of the shoe protects the foot. In addition, we used a two-tone knit in brown tones as an allusion on Roots roots and an embroidered detail with the inscription I am Groot in the alien language from the game. Rocket — EX 1K Boost Rocket Raccoon is a weapon specialist, elite reports and master tactic. We started with the EX 1K Boost silhouette as a base — it is a modern interpretation of a familiar style that uses the latest technology for optimal performance. We added technical features such as express stress and reflective elements that are inspired by Rocket Raccoons weapons.
Here are two videos to see the new shoes:
An important starting point for the design of each sneaker were the unique visual evidence of the individual characters — Be it the seam details on star-lord leather jacket, roots earthy color palette or draw unmistakable tattoos, added Liu. From there we wanted to install various design elements that help to bring the history of individual characters to life. The whole thing is combined throughout the collection by unique signs for this original interpretation of the Guardians of the Galaxy as a superhero team — with matching sock line, hanging tags, labels and packaging.
The complete interview with Adidas James Liu, Tony Holmes (Senior Product Manager) and Keenan Marlin (Color Designer) is ready here.
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